🗺 Phase 13 - Product Roadmap
Prioritized by ROI (impact vs effort). Do the high-return, low-effort work first.
CriticalHighMediumStrategicXS/S/M/L = effort
30 Days - Launch & Convert
30-DayGo live cleanly and turn free sites into paying subscribers.
KPI: first 50 paying subscribers, 500+ live sites, < 1% error rate.
CriticalGo live: clear LEAD_NOTIFY_OVERRIDE so owners get their own WhatsApp + callsXS
CriticalFirst 50 paying subscribers (Rs.29/mo) - conversion pushM
HighAutopilot 3-5 Pune pincodes -> 500+ auto-generated sitesM
HighFrictionless subscribe funnel (OTP login -> checkout -> dashboard)S
HighWhatsApp auto-reply + proactive category pitching quality tuningS
HighDaily Guardian + support monitoring; squash launch bugsS
60 Days - Retain & Refer
60-DayProve value to reduce churn and grow via word-of-mouth.
KPI: < 8% monthly churn, 20% of new signups from referrals.
HighRefer & Earn (owner refers owner, both get a free month)M
HighOwner ROI dashboard (visits -> calls -> WhatsApp -> orders)M
HighAuto win-back for cancelled subs (WhatsApp + voice call)S
MediumGoogle Business auto-posting + AI review repliesM
Medium10+ category templates (salon, clinic, gym, tutor, cafe...)M
90 Days - Scale Acquisition
90-DayExpand reach beyond Pune with tracked, ROI-positive channels.
KPI: 5 cities live, CAC:LTV < 1:3, 2,000+ sites.
HighAutopilot to 5 cities (Mumbai, Nashik, Nagpur, PCMC, Aurangabad)M
HighReseller / local agent program (commission per paid signup)L
MediumTracked paid ads (Meta/Google) with CAC + LTV dashboardsM
MediumMarathi/Hindi bilingual sites for local SEOM
MediumMarketplace 'near me' discovery (network effects)L
6 Months - Monetization Depth
6-MonthIncrease revenue per business beyond the base plan.
KPI: ARPU +40%, ecommerce GMV take-rate live.
HighTiered plans: Growth Rs.99, Pro Rs.199 (AI voice, ads, priority)M
HighEcommerce order commission / payments take-rateL
MediumCompany registration + GST invoicing (unlocks B2B + trust)S
Medium2-way AI voice agent (books appointments, takes orders)L
MediumDelivery network (rider assignment + tracking)L
12 Months - Platform & Moat
12-MonthBuild defensibility: distribution, data, and enterprise.
KPI: category leader in 10+ cities, enterprise pilots signed.
HighMulti-city SEO dominance + directory moatL
HighEnterprise / franchise multi-location productL
MediumAndroid app on Play Store (PWA + native shell)L
MediumLocal market insights / data product for businessesL
StrategicFundraise + team scale for national expansionL